Tuesday, August 16, 2011

'Nudging': The Cure for Corporate Gender Discrimination

CBS Business News writer, Sean Silverthorne, investigates corporate gender discrimination, interviewing Iris Bohnet, Academic Dean, HKS and WAPPP director, in his article, 'Nudging': The Cure for Corporate Gender Discrimination.

"One reason gender inequity is not repaired, Bohnet suggests, is that bosses don’t intentionally discriminate against women. But bosses, like all of us, are victims to biases in the ways we think. We stereotype, for example. So we believe, subconsciously anyway, that Nancy doesn’t have the math skills required for this job. And we don’t promote her because she doesn’t have the leadership aptitude that Fred owns."

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